The legendary Lacoste brand was created in 1933 when René Lacoste revolutionized the dress code for men by introducing the famous Lacoste polo shirt to replace the classic long-sleeved and starched tennis shirts. Today, 80 years after its creation, Lacoste is still a “lifestyle” brand that knows how to combine the elegant with the casual. The Lacoste-Lifestyle is now expressed in a wide range of clothing for men, women and children, footwear, perfumes, leather goods, eyewear, watches and belts. The success of Lacoste is based on the essential values of authenticity, performance and elegance.
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