It all started in 1955 as a small family lingerie company. Today, the Beldona family has 60 branches and around 340 employees throughout Switzerland.
Beldona creates seductive lingerie, trendy swimwear and stylish loungewear. The brand stands for quality with a special eye for detail – this is how fashionable lingerie is created in its own design lab, which gives pleasure for a long time. For every woman and every moment.
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